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Frédéric Lejour
PROJECTS

Different experiences,the same standard:creating value

My career has taken shape across telecommunications, entrepreneurship, wealth management and real estate.

Across these environments, I have developed businesses, designed offerings, built commercial relationships and supported complex decisions with one constant priority: turning opportunity into tangible results.

Develop a real estate business in the field

More than 150 transactions representing over €50 million

Value created

Turn hands-on experience into a lasting ability to sell, negotiate and secure decisions.

As a real estate investor and later the head of two agencies, I developed end-to-end experience of property transactions: prospecting, winning mandates, qualifying projects, supporting sellers and buyers, negotiating and securing decisions.

This experience taught me that performance does not depend solely on market knowledge. It also relies on the ability to build trust, interpret motivations and help each party move towards a balanced decision.

Results
150+transactions completed
€50M+in real estate transaction volume

Demonstrated expertise

Business DevelopmentCustomer AcquisitionNegotiationStrategic RelationshipsComplex Decisions

Turn expertise into market-ready offerings

Create new sources of value for the real estate market

Value created

Create new revenue streams by turning expertise into differentiated offerings.

Real estate professionals operate in a highly competitive market where services are difficult to differentiate and remuneration largely depends on completing a sale.

In response, I designed VRP31J and Premium Vendeur, offerings that provide additional value to professionals and their clients. After observing existing practices and identifying underserved needs, I formalised a method and turned it into a clear, marketable and practical proposition.

These offerings reshape how a real estate project is prepared, presented and marketed: a better seller experience, stronger perceived service value and new points of differentiation for professionals.

Results
2major proprietary offerings developed
  • New revenue streams — expertise turned into marketable offerings
  • Enhanced seller experience — additional value delivered to sellers
  • Stronger differentiation — new sales arguments for professionals

Demonstrated expertise

Commercial InnovationOffer DesignValue PropositionPositioningEntrepreneurship

Build a digital acquisition system

Use technology to communicate value more effectively

Value created

Build a commercial asset capable of nurturing relationships and supporting acquisition over time.

I gradually built a digital acquisition, communication and presentation environment, primarily for real estate professionals: contact collection and qualification, segmentation, content creation, campaigns and digital tools to nurture relationships over time.

This system included Facebook campaigns, the creation of a YouTube channel, live digital presentations on social media and online presentation meetings.

I consistently sought tools that could improve presentations, make messages easier to communicate and create a more dynamic and engaging experience. Technology was never an end in itself, but a means of clarifying the value proposition, supporting relationships and improving the effectiveness of the commercial system.

Results
4,133contacts recorded
1,856real estate professionals
56,743communications sent

Demonstrated expertise

Digital AcquisitionSegmentationSales PresentationsRelationship MarketingAutomation

Establish a foothold quickly in a new market

Deliver tangible results in an unfamiliar territory

Value created

Demonstrate the ability to understand an unfamiliar territory quickly, mobilise new collaborations and deliver tangible results.

As part of my collaboration with RE/MAX Orléans, I entered a territory I did not know, at a time when commercial performance was declining and collective momentum needed to be restored.

During the second phase of this collaboration, I had to understand the local market quickly, develop field prospecting, build new professional relationships and earn property owners’ trust.

Professionals who did not know me quickly embraced my process of preparation, organisation and field execution. This way of working restored motivation, momentum and a positive atmosphere within the agency, contributing to the recovery in commercial performance.

Results
3 monthsto establish a foothold
7mandates secured
≈ 60%exclusive mandates
1transaction completed
1successful recruitment

Demonstrated expertise

ProspectingAdaptabilityNetwork DevelopmentRelationship LeadershipTeam Mobilisation

Secure market acceptance for an offer paid before results

Create a business model that challenges established market practices

Value created

Make the value created visible, recognised and paid for before the final outcome.

In traditional real estate brokerage, professional fees are largely contingent on completing the sale. Securing payment for support before the outcome therefore ran counter to established market practices.

By making the preparation, method, tools and value delivered before the transaction visible, Premium Vendeur established this support as a standalone service with its own economic value.

The main documented cases comprise eight Premium Vendeur clients, plus one case combining VRP31J and Premium Vendeur.

Results
9main cases identified
€45.8Kin commercial value
€40.8Kin documented payments received
€5K+average value per case

Rounded amounts based on documented commercial cases: €45,838.70 in commercial value and €40,838.70 in payments received.

Demonstrated expertise

Value CreationOffer DesignService SalesBusiness Model InnovationDecision Support

Develop a business in an international environment

Build a commercial relationship remotely

Value created

Build trust and secure contracts despite geographical distance.

Based in Germany and operating through Lejour Consulting, I developed a business primarily serving the French market while being physically located in another country. This required communication, presentation and contracting methods capable of building trust remotely.

Digital exchanges, online presentations and remote meetings made it possible to qualify needs, present the value proposition and secure contract signatures. On-site client visits then took place selectively—not to trigger the decision, but to strengthen an already established relationship and support implementation.

This experience demonstrates that a strong commercial relationship does not depend on geographical proximity. It rests on the quality of communication, the clarity of the value proposition and the trust built throughout the journey.

Results
  • France / Germany — cross-border business
  • Remote — offer presentations
  • Digital — contracting and follow-up
  • On site — targeted visits after commitment

Demonstrated expertise

International Business DevelopmentRemote CommunicationComplex SalesAdaptabilityCross-cultural Relationships

Contexts change.The logic remains the same.

Understand the situation, identify the available value and create the conditions needed to turn it into results.